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The customer, the requirements and agility

This topic, of course, is approached from the perspective of software development and as we know the world is changing faster and faster, partly that has given rise to Agile methodologies mainly to give faster solutions to the customer. These changes typically come through requirements. Requirements Engineering, or Requirements Engineering, has as one of the […]

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The customer, the Covid-19 and social media

Social media continues to be the great tools for marketing by allowing positioning to be generated. However, during the Covid-19 health crisis they have played a key role in "not failing to communicate" for example to their customers about the particular situation of each organization. (Source: Hootsuite) The growth of users in social networks is […]

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Digital Power

What is Marketing? What's it for? Marketing consists of a series of practices or techniques in order to have a market study, know the needs and desires of consumers, to improve our product, and improve its marketing and dissemination among other things. Attract them, retain them and retain them. In the last decade, with the […]