Digital Power
What is Marketing? What's it for?
Marketing consists of a series of practices or techniques in order to have a market study, know the needs and desires of consumers, to improve our product, and improve its marketing and dissemination among other things. Attract them, retain them and retain them. In the last decade, with the internet boom, with the advent of social media, big data, Artificial Intelligence among others, the rules of the game have changed, and a lot. The audience of television and radio has declined outrageously, people spend a lot of time on their social networks, watch their favorite series and movies on streaming platforms and also listen to music in this way, which marks that strategies marketing have changed, there are new channels that are much more used than traditional ones. Digital channels and platforms that allow us to fully understand market interests and behaviors, accurately segment the audience, and be closer than ever to our customer for what they need. These are moments of change, and they survive those that best adapt to change and understand where the world is going. It's important to understand that brands must have a digital presence on social networks, manage their accounts, and generate quality content. Understand that a Google Ads and Facebook Ads ad is much more cost-effective than billboarding on public roads. This new generation of marketing, known as DIGITAL MARKETING or ONLINE MARKETING, has a very large advantage, and is that all our actions can be measured, KPI's that will serve us to implement campaigns, analyze them and optimize them. At Cenco we have professionals in the field with years of experience (Digital Analysts, Media Buyers, SEO experts). Let's think today, where our greatest time spends at home working or occupying our time in digital hobbies. It's time to take the helm of your company and turn to digital waters!